This course provides a step-by-step approach to using Key Performance Indicators (KPIs) to improve any organization’s bottom line, no matter how big or small. It examines how to establish KPIs in smaller organizations in various industries, including professional services (eg. accounting practice), retail, service, manufacturing, government, etc. It walks business professionals through the process of implementing KPIs in smaller companies, including challenges and benefits that may arise. A case study is used to show how others have used KPIs successfully and to demonstrate how they can be of tremendous benefit to an organization. This course will help CPAs use KPIs in their daily work to improve the bottom line of their smaller organizations.

Learning Objectives

  1. Define KPIs and explain how and why they are used.
  2. Explain the benefits of using KPIs.
  3. Describe how KPIs relate to the professional accountant’s role and work.
  4. Define and identify high level and low level KPIs.
  5. Define and identify financial and non-financial KPIs.
  6. Identify different KPIs that are used in different industrial sectors.
  7. Explain who in an organization should be responsible for KPIs.
  8. Identify the reasons that a KPI analysis can be triggered.
  9. Summarize the step-by-step process of a KPI analysis and implementation. 
  10. Apply the KPI analysis process to a real life case study.

Topics Covered

  • Definition and guiding principles of KPIs 
  • How KPIs relate to the professional accountant’s work, internal audit and management
  • Benefits of using KPIs
  • High level and low level KPIs
  • Financial KPIs
  • Non-financial KPIs, including customer, human resources and operations-related KPIs
  • Common financial and non-financial KPIs used in various industries, including professional practice, retail, service, manufacturing and not-for-profit
  • Triggers for a KPI analysis
  • Example of a KPI analysis in the public sector, including the process and KPIs developed
  • Accounting practice case study, with step-by-step discussion of a KPI consultant’s analysis, proposed solutions and outcomes


Arun K. Mathur, FCPA, FCA, LPA

Founder and Lead Instructor, UltimQuest Knowledge Inc.

Arun is Partner at Gerald Duthie & Co. LLP, where he provides professional services to a diverse group of clients. Arun is also Owner and Lead Instructor at UltimQuest Knowledge Inc. He has been delivering corporate training on improving governance, ethics, internal control, performance measurement and related topics. He provides live and online training through CPA bodies across Canada and Bermuda. Arun served for several years on the Board for HealthForce Ontario Marketing and Recruitment Agency, and was also Chair of the Finance and Audit Committee there and for the Trillium Gift of Life Network. He has served on the CMA Ontario's Review Committee prior to the merger.