Ultimquest Knowledge

Each organization will have its own challenges during a crisis. There are no right or wrong ways to do things, however, navigating the crisis using an ethical compass is crucial. Here are some things to consider:

1. AVOID A KNEE JERK REACTION.
   
   If you act out of impulse without thinking things through, there could be tremendous unexpected collateral damage. For example, you might destroy relationships that took years to build. Thinking long term may help you find a better solution.
   
   
2.  RESPOND ACCORDING TO YOUR CORE VALUES.  
   
   When facing a crisis, organizations are forced to balance their bottom line with concern for stakeholders. Under such pressure, you might stray away from your core values. It is important to remember these values as they are like your company's DNA. Re-aligning yourself with them can help you make the best  decisions.
   
   
3. USE YOUR HEAD AND YOUR HEART.
   
   Making smart business decisions with compassion and empathy is critical during a crisis. For example, the global COVID pandemic is forcing organizations to humanize their business practices. Companies who do this well will be remembered long after the crisis is over.
   
   
4. ROLL UP YOUR SLEEVES AND DO YOUR BEST.
   
   Unfortunately, there is no manual on how to survive a crisis. Stephen Covey's 3 Circles of Influence remind us to focus on our Circle of Control. You will try things - some may be successful while others may fail.  You will get through the crisis by remaining optimistic and doing your best. 

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