In this course, you will learn five strategies for writing in a reader-friendly style. By applying these strategies, you will be able to avoid misunderstandings in your emails and documentation – even when your subject matter is technical in nature. Throughout the webinar, you will be reviewing examples of business writing that demonstrate the strategies in action.

This course is concrete, rather than theoretical. It is not a rehash of university.

At the end of the course, you will be able to visualize your own writing from the perspective of your clients. As a result, you will increase the number of clients who reply to you with a positive response, which will lead to greater profitability.

Learning Objectives:

  • Writing unambiguously
  • Explaining accounting concepts using simple language
  • Deciding when to repeat a term and when to use a synonym
  • Determining when to use (and when to avoid) the word “and”
  • Putting yourself in the shoes of your readers


Ryan Standil

Ryan Standil leads CPD programs about effective written communication. The goal of the programs is to teach participants how to view their own writing from the perspective of their readers. Before he became a writing instructor, Ryan worked at a law firm in Toronto. Ryan attended Western University, in London, Ontario, where he graduated from the HBA program at the Ivey Business School and the JD program at the Faculty of Law. Today, Ryan delivers presentations at CPA Ontario, the Law Society of Ontario, and individual firms.